Named for the classic "little black dress," Dress on Newbury Street has been a force of good taste for Bostonians since 2005. The shop offers a streamlined, sophisticated collection of... well dresses but also tops, bottoms, shoes and accessories. As you step into Dress you'll notice a cheery, yet restrained staff waiting to greet and welcome you to the store. Martha, the manager, dons billowy pants with a cinched waist and a classic tucked-in top. She looks effortlessly chic, much like the store itself.
The interior seems built from natural-looking materials. The store's wooden, understated tables appear much more Dutch-cabin than slick, urban space. The dressing room doors and back area are papered elegantly with a watercolor-like tree print. Yet the simplicity of the shop's design is sleek in its own right-the tones of the wood, the refined grace.
Dress boasts a carefully edited collection of delights from labels like 3.1 Phillip Lim, Vanessa Bruno, Loeffler Randall, and Adam. The colors of the clothes are such that one might find in nature like buttercup yellow, robin's egg blue, earthy browns and grays and a shot of bright pink azalea.
The Dress customer is one that appreciates subdued chic. They are concerned about quality and fit and the perfect ensemble for work and for play, all wrapped up in one package. Dress customers are strong, smart and sophisticated and appreciate the power of simplicity in style. As it turns out, so do we.