Ten million meals starts with fifty stylish products. In a partnership that will help put food in the hands of starving children all around the world, the Feed USA + Target collection will launch on Sunday, June 30th and will donate a portion of its proceeds toward those in need.
FEED USA is an organization that was co-founded by designer Lauren Bush Lauren to help raise funds for the United Nations World Food Programme's School Feeding efforts. This new retail partnership with Target will be a limited time offer to benefit Feeding America and will feature fifty different products that they expect will help fund ten million meals for children in need. One way they have helped raise funds for their project in the past was by opening a retail partnership called FEED partner which, as of 2011, has helped FEED provide 60 million meals to school children in developing countries.
Depeche Mode is achieving this by asking fans and supporters to help celebrate their birthdays by donating to the organization's website. Working in conjunction with luxury watch brand Hublot, this project aims at providing drinking water to people in underdeveloped countries. By donating only $20, Charity: Water will be able to provide one person with clean water. Over $10,000 has been raised so far since the project launched with 439 supporters also helping by donating their own birthdays.
A new video for a television series called The Life has recently popped up on Jada Pinkett Smith's website Don't Sell Bodies, which helps advocate awareness and prevention of human slavery and sexual exploitation. This series has just finished its first pilot episode chronicling the struggles of under-aged sex trafficking in New York City. They cover many perspectives of the sex trafficking phenomenon including the teenagers and pimps involved, as well as the individuals attempting to help fight the problem.
Green Day, Ed Sheeran, Mumford & Sons, and others are singing classic protest songs to fight back against poverty. Called agit8 and prestented by ONE, the project is focused on ending poverty by 2030. The organization states that ending proverty, "won't happen on its own and we need millions more voices to urge those in power to finish the job."
ONE was co-founded by Bono, leader singer of the band U2, and is "a campaigning and advocacy organization of more than three million people taking action to end extreme poverty and preventable disease." This is just the latest in ONE's projects to promote a better world. The timing of the project coincides with the G8 Summit in the UK, a meeting of the most powerful world leaders.
The Benevolent Society has teamed up with Desingworks Sydney to create their newest installation at Vivid Sydney: a tunnel with an interactive light installation fitted with LEDs. Mark Kennedy, the director of Designworks Sydney, reported on the reasoning behind such a display, “This is a fabulous way to bring the role of benevolent society to life…The aim of the brand repositioning was to capture and articulate The Benevolent Society's key role in driving positive social change in Australia, and the Hundreds and Thousands light tunnel brings this aim to life by providing Australians with the ability to share their hopes and dreams via social media feeds.”
Rubber is a girl's best friend, or so Lily Cole would like us to think.
With a new line of jewelry, the unorthodox British model has devoted herself to rescuing rainforests in South America by launching a line of equally unorthodox products. Known for her fair complexion and unusually doll-like looks (and perhaps her Hollywood debut opposite Heath Ledger), Cole is using this philanthropic effort as a way to promote the utilization of one of Brazil's prime exports, rubber. Strangely enough, the primary material that she has chosen to comprise her new line of jewelry is, you guessed it, rubber.
Mixify has done it again, except this time it’s for a good cause. Tuesday, June 4th marks the day for the Mixify Digital Event to raise awareness and funds for Boston’s One Fund, presented by The Oxford Group. This event is being held in anticipation of The Benefit for Boston, a physical event being held in Boston on Thursday, June 6th that will also benefit The One Fund.
The June 4th event will be hosted exclusively on Mixify.com and will feature seven acts including: Candyland, Sound Remedy, Richard Fraioli (local Boston DJ), Party Ghost, Wax Motif, Topher Jones, and K Theory. This will be an all-day digital event allowing fans to contribute via the in-event “donation box” or by purchasing the VIP Package, for those wanting to attend the charity event in Boston. 100 percent of all proceeds will be donated to The One Fund, which is a victim relief fund for families of the victims killed or injured during the tragic events at the Boston Marathon in April.
One would be hard pressed to find another charity website that opens its About page with a sentence that boasts “We beat Oprah.” Then again, other charity websites are not like Crowdrise.
Founded by actor Edward Norton, producer Shauna Robertson, and the founders of Moosejaw, Robert and Jeffrey Wolfe, Crowdrise is an unusual charity website that allows people to use their site as platform to raise money for their own causes. With a quirky sense of humor that runs throughout their marketing campaign and online presence, Crowdrise believes that if people can have fun while giving back to a particular cause then it would encourage other people to do the same. As their motto says, “If you don't give back no one will like you.” By encouraging people to “tell two friends and one person who you don't like all that much about the site,” Crowdrise has certainly grown up into a promising philanthropic success story. Since it was founded only two years ago, in May 2010, this organization has helped raise millions of dollars for various causes. The initial campaign that formed the catalyst for the Crowdrise website was for the Maasai Wilderness Conservation Trust during the New York City Marathon. In less than 8 weeks, the Crowdrise team raised $1.2 million mostly from small donors.
The car of the future: a vehicle controlled by social media. A group of forward thinking teens in Kansas City, Missouri transformed a 1967 Volkswagen Karmann Ghia into a hashtagging contraption during participation in the after school program Minddrive. Minddrive is a non-profit organization aimed at helping at-risk teens by teaching them electric car design through hands-on and one-on-one teaching methods. Once the car was completely converted into running on electricity, the students used Arduino to program the car to use social media interactions as a power source. By liking Minddrive’s Facebook page and/or hashtagging #minddrive on Twitter, each click will be converted into a specific wattage and contribute to powering this car on its 1060 mile drive from Kansas City to Washington D.C. By following them on Twitter, 5 Watts of energy are converted, one Facebook like is equivalent to 1 Watt, and if you sign their petition which can be found on their homepage, you can generate 10 Watts of power for this impressive machine.
Who knew animal rescue could be so glamorous? Judging by Companion Animal Protection Society’s Models Against Pet Shops and Puppy Mills campaign and its team of captivating activists, it certainly is.
Collaborating with professional model Kiley Wirtz Jennings, this campaign aims its crosshairs at the mistreatment of animals by pet shops and puppy mills. In addition to professional models, this integrated media campaign includes the participation of many photographers, videographers, make-up artists, and stylists in order to help spread CAPS’ mission. CAPS two primary goals include the investigation of federally licensed commercial dog breeders and brokers to determine their compliance with local, state and federal laws under the Animal Welfare Act as well as their humane treatment of animals. The campaign commenced in 2012 and has utilized advertising components including print ads, billboards, transit posters, public service announcements airing across the country through PBS, as well as several other public relations and marketing efforts. Since launching the project, this campaign has garnered more than 1,400 fans on Facebook and over 500 LinkedIn connections.