This upcoming week is a big one for sports. It starts off with Super Bowl Sunday and ends with the beginning of the Olympic Games, but there's something in between that will add a much needed dash of sexy to this very testosterone driven time.

Next Tuesday is the unveiling for the brand-new, coveted Sports Illustrated swimsuit edition and lucky for us, they've chosen Las Vegas as the place to celebrate.

The stunning supermodels are flocking to Vegas next week to premier to eagerly anticipated lush layouts. But they aren't doing it alone. Pop-rockers, Maroon 5 will also be on hand to perform at the Hard Rock Hotel as part of the magazine's debut.

The concert is only one of the many parties and events the models will be participating in throughout their time in Las Vegas. The Las Vegas Convention & Visitors Authority has organized a surplus of sexy and sassy schedule for the gorgeous gals to ensure they get the best Vegas has to offer, including a visit to Emeril Lagasse's Stadium sportsbook and grill at the Palazzo.

The Mirage is the official partner host for the swimsuit edition so it's no surprise that its nightclub Jet is throwing the premier party. Additionally, Vanity at the Hard Rock at Tao at the Venetian wil be throwing back-to-back marquee for the girls to attend on February 11.

A select few of the girls will also be making appearances throughout the city for photo opportunities as well as autograph signings. They'll even get a chance to meet with Mayor Goodman, much to his excitement I can imagine.

Mark Ford, president of The Sports Illustrated Group, is excited about the partnership between S.I. and Las Vegas, stating, "The LVCVA is a great partner, and together we have created a spectacular schedule of events and activities to celebrate the launch of our 2010 swimsuit franchise."

This year's edition is sure, once again, to be a top seller. Especially with an ironic lack of swimsuits on some of the girls featured inside the swimsuit edition's  pages. Twilight's Ashley Greene will be prominently featured throughout the magazine posing completely nude with only body paint separating the S.I. pages from being confused with those in Playboy. Greene's pictures though, weren't shot for the magazine, but instead are part of a SoBe ad campaign that is sprinkled within the issue. It has been confirmed that in addition to Greene, some of the S.I. models will also be "nude," covered only in body paint.

The most important question surrounding the ardently awaited issue is, of course, who the cover girl will be. It doesn't look to be a repeat of last year's, Bar Refaeli, since she graces the cover of the just-released Sports Illustrated calendar.

The mystery model will be unveiled Monday on David Letterman's late-night show. The model will then appear with Letterman at a launch party at Provocateur on Tuesday before flying to Vegas on Wednesday.

It is heavily rumored though that Brooklyn Decker, wife of tennis hottie Andy Roddick, will be ‘decking' the cover of the swimsuit edition. Even more exciting is the rumor that the cover photo will be one of the "nude" shots Brooklyn did for one of the body paint layouts.