CAUSE OF THE WEEK
Taking the #IceBucketChallenge to the Streets

In case you have taken residency under a boulder, the latest social media fad involves dumping a bucket of ice water over your head, and then nominating others to follw suit. Seriously. As silly as it may sound, the premise behind it promotes a very good cause—raising awareness for serious disease that may have otherwise been bypassed.

Amyotrophic lateral sclerosis (ALS), often referred to as "Lou Gehrig's Disease," is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord.” The ALS Association has begun the Ice Bucket Challenge, which dares people to either pour a bucket of ice water over their head, or donate. Many people have opted to do both. This promotes awareness while also earning money for research. Donations are at an all-time high and awareness is exponential.

DO-GOODERS
Justin Timberlake Completes Ice Bucket Challenge

The ALS Ice Bucket Challenge has been exploding all over social media recently. What is the ALS Ice Bucket Challenge? For those of you who are living under a rock, the challenge calls for people to dump buckets of ice water on their heads. Then that person nominates others on social media to do the same within 24 hours. If the person refuses or doesn't achieve the challenge in time, he or she has to donated money to an organization that raises awareness for Amyotrophic Lateral Sclerosis, also known as Lou Gehrig's disease.

Some famous people have gotten involved, like TODAY show anchors Matt Lauer and Natalie Morales, and Martha Stewart and Ansel Elgort. Now added to the bucket list is Justin Timberlake!

HAPPENINGS
Bid On The Chance To Meet Garth Brooks

This is your chance to bid on a meet & greet with Garth Brooks and the opportunity to attend his sold-out September 6th concert in Chicago! Proceeds from the auction benefit Liberty Hill. Liberty Hill advances movements for social change through a strategic combination of grants, leadership training and alliance building. Liberty Hill is focused on promoting change. They invest in community organizing — the process of bringing people together and helping them realize their power. Through organizing, people transform their own lives and learn the power of collective action, laying the foundation for lasting social change.

The auction runs until August 10. To make a bid, click here.

DO-GOODERS
Passing the Red Cup with Christina Aguilera

Social media is a powerful tool. Christina Aguilera is utilizing its effectiveness to spread awareness about world hunger and raise money to end it. The “Pass the Red Cup Challenge” encourages fans, fellow celebrities, and media to share the #PasstheRedCup hashtag as a way to raise awareness for the gruesome realities of hungry children across the world.

Restaurant chains including KFC, Taco Bell, and Pizza Hut chose Aguilera as their spokesperson to promote this global issue. She is encouraging participants to not only share the hashtag, but to also donate $5 in order to feed 20 starving children. Yum! This World Hunger Relief is the world’s largest campaign for world hunger. With Christina on their side, the effort can only grow.

CAUSE OF THE WEEK
Help Paul McCartney Make A Meat Free Monday Video

To celebrate five years of Meat Free Monday the campaign is looking for your help to make a new fan video. If you'd like to get involved, (which you really should) pick one or two lines from Paul McCartney's 'Meat Free Monday' song and take a picture of yourself with it. Be creative! Write the words on colorful pieces of paper, use sidewalk chalk, or for the tech savy people out there, use a computer program! Use your family and friends for additional hands. The favorite pictures will be chosen to be a part of the exclusive five year celebration video.

HAPPENINGS
The 17th Annual Super Saturday

The 17th Annual Super Saturday took place this past weekend in the Hamptons. The event, which raises funds for Ovarian Cancer Research Fund (OCRF) was hosted by Kelly Ripa and Donna Karan. The packed fundraiser is the ultimate garage sale -- complete with designer goods from over 200 prominent designers, a kids carnival and activities, gourmet treats and a luxury raffle.

Not only did guests partake in a day long shopping extravaganza, but they could also stop by Priv's Braid Bar to update their do, get a psychic reading by Betsy Wahmann, and even strike a pose for the Rolls-Royce photo booth. For each shared photo, Rolls-Royce made a donation to OCRF. Additionally, Decades founder Cameron Silver curated 'Cameron's Corner,' which featured both vintage and modern clothing and accessories, while the 'Designers A to Zoe' booth by Rachel Zoe features pieces from her favorite designers.

DO-GOODERS
Be More Like These People


1. Beyoncé and Jay Z: The Ultimate Power Couple

These two are running the world in their own way. Their "On The Run: Beyoncé and Jay Z" tour is in partnership with #beyGOOD. They will donate $1 from every ticket purchased to the Shawn Carter Foundation to support students. In addition, a portion of the proceeds from each Chase Lounge VIP Ticket Package will also be donated to The Shawn Carter Foundation.

#BeyGOOD inspires people everywhere to be kind, be charitable and get involved in their local communities. The Shawn Carter Foundation's mission is to help individuals in socioeconomic hardship further their education. The foundation serves many diverse students who come from backgrounds of poverty, drug use, teen pregnancy, domestic abuse, etc. The foundation supports these students on their road to greatness through its scholarship fund, annual college tours, study abroad experiences, counseling initiatives, and holiday toy and meal drives. More info here!

DO-GOODERS theguardian.com
Danielle de Niese Speaks On Behalf Of Endangered Refugees

Danielle de Niese may be opera music's coolest soprano, but she seems to be on the trajectory to being the coolest humanitarian as well. The international singer will join other celebrities like George Clooney, John Legend and Rashida Jones to become an IRC Voice for the sake of helping the International Rescue Committee raise awareness on underprivileged refugees and people that have been uprooted from their usual inhabitancy due political oppression or conflict.

“I am honored to be able to use my voice to help raise awareness and support for some of the world’s most vulnerable, both the challenges they face and their incredible resilience and determination to build a better future for themselves and for their families," said the singer. Although De Niese has yet to make the announcement of her new title as an IRC Voice, the singer has wasted no time in reaching out to embrace the underprivileged.

CAUSE OF THE WEEK
Mugo Muna Starts Kickstarter Campaign for the Creation of One of a Kind ‘Bora Wear: Belts that Matter.’



Men, be fashionable for a great cause! Kenyan born Mugo Muna moved to the States when he was eleven. After graduating from Cornell University, Muna returned to his homeland of Kenya and had the desire to do something that truly mattered to him. After one of his ideas failed, that did not stop him from pursuing his dreams.

Muna started a search for a product where he could use his skills paired with an artisans’ skills and founded Bora Belts, which are hand crafted belts by local artisans in Kenya that use the highest quality local Kenyan leather in a variety of colors. The environmentally friendly buckle itself is made from scrap metal, and each mold is destroyed after the belt is made, ensuring that every belt is one-of-a kind. Each belt will go through a melting process, a pouring process, a cooling process and a wash. Wearers will be able to rock one of three styles: the Pilipiki – a hammered brass design; Tamu, a natural style; and Safi, which is ground and polished to a shine. There are no two similar belts!

DO-GOODERS twitter.com
Joshua Duhamel Takes Action for Literacy

Heartthrob and actor, Joshua Duhamel, is the new celebrity ambassador for Jumpstart's "Read for the Record 2014" campaign. During the campaign, which will be launched in October, Duhamel will help to bring attention to the importance of education during early childhood, as well as Jumpstart's approach to bridging the educatioanal achievement gap.

"As a proud dad, I'm proud to be a part of a campaign that advocates early childhood education for all children. The best part of our day is story time with Axl," said Duhamel about his 11-month old son with singer and wife Fergie.

CAUSE OF THE WEEK espnmediazone.com
Entertainment Corporations Merge To Fight Cancer

The V Foundation for Cancer Research and Stand Up To Cancer(SU2C) joins forces to combat cancer. Both non-profit corporations come together through merging on grants for scholars working on convergence research, which is a new model of scientific research designed to prod better resolutions in battling cancer. "We are so proud to make the announcement of these two major organizations teaming up as part of our new multi-platform ESPY Day program this year designed to take our fundraising tied to the ESPYS to another level,” said ESPN president John Skipper.