So you’ve outfitted yourself in Lululemon or Stella McCartney's Adidas line to get your chic fix at the gym. But what about that regular old duffel bag you’re carrying around? It simply won’t do. Besides, haven’t you spent enough mornings battling with lotion-covered dresses and jewelry tangles?

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Enter the Live Well 360 Core, a new fitness bag created by Santa Monica-based fitness and health power couple Sheila and Ryan Viers, the faces behind popular health blog Live Well 360. This much buzzed about fitness bag—G.I. Joe actress Rachel Nichols and celebrity trainer Valerie Waters are fans—is the “anti-duffel” bag and features all of the extra jewelry and lotion protecting pockets a girl could ask for (eight in all, some felt-lined), with an inspiring inner liner to keep you motivated. Our favorite part is the genius vented shoe compartment, which keeps your sweaty running shoes separate from everything else.

They’ve streamlined the traditional fitness bag shape, so you’ll never schlep your change of clothes in anything remotely bulky, and the padded straps are made from super soft seatbelt material. The design also boasts heavy-duty nickel hardware and a ballistic nylon exterior, which means the Live Well 360 Core could be your fitness partner in more ways than one—it might survive your kickboxing class better than that boring punching bag. Not that you would, but it’s nice to know you could.

So, why the move from fitness blogging to bags? “We designed the Live Well 360 Core to satisfy what we always looked for, but could never find," explains Sheila. "It was frustrating to use a fitness bag on a daily basis, but never have it measure up. So, we created the opposite of that.”

 

At $129, the Live Well 360 Core puts a stylish and functional cherry on top of your fitness routine.