You know that moment on Gossip Girl when Jenny Humphrey and her friends stormed a charity event and took it over with a fashion show? If you watch Gossip Girl and if you saw this episode, you probably turned to your girlfriends, who were sitting on the couch next to you, and said, "Yeah right, like that would happen." I'm here to tell you it does happen....in the form of LA Fashion Week. It's a far cry from New York City's Bryant Park Fashion Week where the show is the clothes and not the party.
Fashion Week in LA begs the question, is Los Angeles just not that fashion forward?
Upon attending the Sjobeck LA Fashion Week 2010 Fall Preview show, I was unfamiliar with the line. The thing that surprised me most about the collection is it's made in the U.S.A. Given these economic times we all know how rare that is. The line itself reminds me of summer in the Hamptons. The tops and dresses are very breezy. The incorporation of stripes whether it's in their tanks, cardigans or dresses feels very J Crew. That sophisticated, somewhat playing it safe way of dressing. A flowy sundress with stripes on the top and a solid print on the bottom is a piece I can see being popular as it gets warmer. My personal favorite was a cropped grey hoodie. I contemplated dropping the 200 hundred dollars right then and there on this really cute, very trendy sweatshirt that I know I would wear again and again.
Though promised celebrities Lauren Conrad, Kyle Howard and Wilmer Valderrama were supposed to be there, I never saw them. The party, that's what I'm calling it, did have a great buffet of grilled veggies, cheeses and fruits. In the corner was a photo booth that guest could step into and have their picture taken.
All in all it was a fun night and when the lights were dimmed and the models came out wearing the Sjobeck Collection it didn't feel like New York but it definitely felt like LA - even when it's a fashion show it's really all about the party.
Photos courtesy of Arnold Panganiban at Arp Shots Photography