The city of Los Angeles has no shortage of nightlife, and now thanks to Sunset Entertainment Group and Boulevard Nightlife, the largest mega-club, Lure, has been unveiled in the heart of Hollywood.
In an attempt to redefine the standards of nightlife and the very definition of glamour, Lure is an 18,000 square foot indoor/outdoor club that truly delivers.
Designed by Gulla Jonsdottir of G+ Design and 2009 recipient of the Hospitality Design’s “Wave of the Future” award, Lure will live up to its name as you beg to see what’s beyond every turn.
As guests arrive, they’ll be welcomed by a diamond faceted façade that’ll bring them to an abstract garden that features 12 oversized cabanas, water features, and flower sculptures.
"When we wanted to remodel Cabana Club, Elie [Samaha] envisioned a mega club with absolute state of the art sound, lighting and video; a venue that LA had never seen before," says co-owner Alan Hajjar. "It was a challenge, but I believe Lure will deliver that."
What else does Lure deliver? How about the Lure Gastro Lounge. In addition to their “New American” menu from Exec Chef Louis Fuentes, the restaurant also features a VIP section with its own bar, and a secret back garden with suspended plants and topiary chandeliers. This clandestine section of Lure is exclusively for celebrities and A-list guest.
Let’s talk about entertainment. SEG spared no expense on his 50,000-watt Line Array sound system and light design from Steve Lieberman. World class DJs will deliver the finest music from the finest sound system Los Angeles has ever experienced.
Lure is sure to cull the most extravagant parties and most impressive names, as this club has enough to fill all hours of the day.