
"We're not the Democratic Party. We're not the Republican Party. We're the After Party." These words straight from Miami Beach mayoral candidate Steve Berke's mouth are pretty much his mantra. Yes, he is a stand-up comedian that uses profanity and makes music parody videos that he posts on YouTube, but insists that his intent to seek public office is not a joke.
Berke says the inspiration to run for mayor came from making fun of politicians as part of his stand-up routines.
His website is far removed from your typical politician's because, well, he isn't one. With a section of his website devoted entirely to models that might bring you an absentee ballot form to his Frat-tastic campaign ads to the whack-a-mayor game where players try to knock the incumbent mayor Bower on the head, this dude is definitely trying something different. He even proudly displays his "Should Be Legalized" music video that he created over a year ago, so he's definitely got the stoner vote, if stoners actually vote, that is.
However, he does share a few qualities with your more traditional politicians including being charismatic, an All American athlete and having an Ivy League education from Yale. He was born and raised right here in South Florida and attended North Beach High School. Berke was also a contestant on a reality TV series on Fox called The Rebel Billionare which was basically the same recipe as The Apprentice except you substitute Donald Trump with Virgin CEO Sir Richard Branson. His stint on the show gave him another title: entrpreneur, and the Moosh Pillow was born.
Berke has creatively worked his platform into a parody song and video of Bruno Mars' Grenade. His rewritten lyrics talk about keeping clubs open late and ousting current mayor Mattie Bower to make way for gay marriage, legalization of medicinal marijuana and lower taxes. He is also calling for an end to Urban Beach Week and government corruption and describes himself as pro-business, pro-hospitality, and pro-tourism.
Berke definitely knows how to use social media to appeal to the new genration of voters. He's got nearly 30,000 followers on Twitter (or at least he did before it was hacked and deleted last weekend) and almost 65,000 fans on his official Facebook page. He's also acquired a slew of media coverage and has been featured several times in the Miami Herald, The SunPost, The Miami New Times and even garnered an article in Maxim magazine.
His campaign is so crazy, it just might work. We'll just have to wait and see what happens on election day on November 1st.





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