HAPPENINGS
Follow Us As We Walk to Cure Parkinson's Disease

It seems impossible, but I remember being six months old, enjoying a summer day at the pool with my Safta Sarah; Safta being the hebrew term for Grandmother. Singing a happy tune and navigating through the water as I sat atop an orange floatie, she offered the comfort that only a grandmother could provide. In her eyes I could do no wrong, in her world I would remain innocent forever, and if ever I needed her, she would be there.

I'm not sure whether it’s because that is the last moment untouched by her disease I can recall, or because it was one of the happiest of my young life, but I do know it is a scene that replays in my memory from time to time.

DO-GOODERS
Old Spice Campaign Tour Donates Big Bucks to Schools!

We've all heard of 'Drink Responsibly' but have you ever heard of 'Scent Responsibly'? This is part of the "Smellcome to Manhood" tour that Isaiah Mustafa- The Old Spice Guy- is hosting on behalf of the brand.

The tour kicked off in style visiting the nation's hottest city by making the rounds in Miami. The first stop was to the University of Miami and then Coral Gables Senior High School. Part of the campaign was to lecture about basic scenting and a special mission aimed at 'scenting responsibly' which aims to end the over spraying epidemic once and for all.

HAPPENINGS
Taste of Hope Brings Foodies Together Against Cancer

Thursday May 1st is the ninth annual Taste of Hope, a gathering of some of the finest NYC restaurants to fundraise for the American Cancer Society. Some of the participating restaurants will include BLT Fish, Blue Ribbon Sushi, Dinosaur BBQ and Serendipity. There will also be a silent auction including prizes such as dinner for two, travel packages and Broadway tickets. A Taste of Hope has raised over $175,000 in previous years, and this year they hope to break $200,000.

ACTIVATE
Wondr is the Social Network that Gives Back

The endless tide of novel social media trends has most young people with more social apps than actual friends. What if that boundless networking energy could be harnessed to achieve something truly meaningful? That's what Evin Schwartz is trying to do with his new company Wondr.

Wondr is a social network that aims to connect twenty-somethings and the nonprofit organizations that might interest them, and also give them the chance to participate in a unique charitable raffle system.

The first raffle prize will give one lucky fan a unique Vegas vacation where you and a friend can get backstage and meet Tiësto before his performance at Hakkasan Nightclub on June 20th. The prize includes a comped round-trip flight and hotel stay, so you can relax and enjoy the exclusive VIP experience.

DO-GOODERS
Hilarity for Charity's first New York Benefit

Not only is Seth Rogen a funny guy, but he’s a funny guy with a good heart.

Monday night marked the first New York benefit for Rogen and his wife, Lauren Miller’s, charity Hilarity for Charity. The charity was founded after Miller's mother was diagnosed with Alzheimer’s at 55, and its main goals are to fund research, spread awareness to the younger generation and donate resources to families in need. It is a nationwide program that “encourages and supports college groups to throw their very own Hilarity for Charity events to raise awareness and much needed funds for fighting Alzheimer’s disease.”

HAPPENINGS
Arm the Animals Under Fire From MLB

Arm the Animals, a small organization that produces T-shirts and other small goods and donates profits to no-kill shelters, recently got in trouble with the MLB for its "Doggers" tee. The company runs several parody shirts, including "Pup Fiction," "Rambo Bunny," and "Cat-At" (think Star Wars' AT-AT), but this one caught the eye of MLB's copyright attorneys. Arm the Animals quickly complied with MLB's demands, the costs of which were almost equal to the profits of the shirt, and removed all traces of the shirt.

It certainly behooves a company to defend its own intellectual property. Nonetheless, it demonstrates a certain degree of aggressiveness when you are more stringent with your copyright than George Lucas. Additionally, as written by Sean Newell for Deadspin, "The coloring, stylization of 'Doggers,' and the ball-flight marks are on-the-nose reproductions, but no one would actually confuse this for a Dodgers shirt."

CHARITY
Cutting Hair for a Cancer Cure at the Central Conference of American Rabbis

When it comes to helping those in need, it looks like one group of rabbis has made the cut.

Tuesday, at the Central Conference of American Rabbis (CCAR), 36 rabbis participated in the conference’s final event, “Shave for the Brave," for which they volunteered their locks to the cause, letting barbers remove every last hair on their heads.

The attention-grabbing demonstration was just one of many scheduled events to help raise funds and increase awareness for children’s cancer research.

DO-GOODERS
Marquis Vodka, A Cause to Drink For

Looking for a liquor that gives back? Try Marquis Vodka, a spirit crafted between Warsaw and Ukrainian border at a small artisan distillery founded in 1895.

The company states it “believes in a world where a vice should be tempered by virtue” and they their beliefs into actions, donating 20% of its retail revenue to their charitable partners, which includes the Worldwide Orphans Foundation, Meals on Wheels, Footprints Foundation, and the Trevor Project. Here’s how Marquis Vodka breaks down their charitable donations:

DO-GOODERS
Toms is Bringing the One-On-One Model to Coffee

Toms has become a philanthropic fashion statement seen on feet across the country. The business was built on what Toms' founder, Blake Mycoskie, calls the one-on-one model: for every pair of shoes sold, one is given to a person in need, for free. This model has been wildly successful, supplying over 10 million pairs of shoes to children in poverty and has shoe moguls like Sketchers trying to replicate the idea with their own brands.

Mycoskie feels that this one-on-one model will be successful in a number of philanthropic avenues, recently announcing his plan to launch a line of coffee. The coffee packaging branded in the same style as the shoes, will be sold to fund efforts to provide clean water to those in need. Mycoskie feels this plan will do more to address the underlying, cyclical issues of poverty. Each bag of coffee sold has the power to provide a week’s worth of clean water for one person in areas where water for drinking, cooking, and bathing is scarce. There are also plans in the works to open several Toms cafes, with NYC slated as one of the initial locations.

HAPPENINGS
Mark Your Calendar for the Spring for Impact Celebration



Did you have that one teacher who changed your entire life? Are you a teacher? Do you truly admire the work of our educators? How about food, drinks and dancing? Yeah, we totally love food too! Join us for the inaugural Spring for Impact celebration of teachers and achievements in education at The Greenhouse at Scholastic’s international headquarters in SoHo.

All proceeds from Spring for Impact will benefit Impact Network, a New York-based non-profit organization bringing e-Learning to rural Africa.