WALL at the W Hotel South Beach has been a booming South Beach chill spot since its opening 14 months ago, so it came as a shock when club owners Karim Masri and Nicola Siervo decided it was time for a few tweaks despite no signs of a dip in popularity. With their past involvements in Mokai and Mynt, it was no surprise that these two knew exactly what they were doing. After a 10 day hiatus, WALL returned last week redecorated and redesigned for the better. Masri and Siervo took an already thriving venue, and with a few adjustments, were able to enhance the energy and ease the flow, making the experience more enjoyable for their guests. By adding gold couches and removing the x-shaped couch previously in the center of the room, they were able to improve the flow of the room, allowing for easier access to walk across the space as opposed to simply the circular path previously available. The DJ booth has also been relocated from its previous, seemingly detached, location to front and center, amplifying the energy throughout the space and incorporating the DJ in the party experience. Aesthetically, LED diamond shaped mirrors have been added behind the bars, mimicking the diamond shaped tiles that plaster their walls, and a 35-inch Raimond chandelier now hangs from the ceiling, its lights glowing to the beat of the music. With the hot new layout and design comes an even hotter new weekly party. Joonbug.com along with OneFifty will be taking the famed “Favela Chic” party, known to cater to an upscale model-like crowd, to the elegant and sexy revamped space, bringing you special surprise guest performances every Tuesday. This Tuesday October 19, don’t miss out on the launch of Favela Beach, where there will be a special live performance by Bobby Brown, and resident DJs Ross One and King Benjamin will be spinning into the late night hours. Doors open at 11 p.m.
Favela Beach Tuesday at the Wall
redesigned and redecorated, the WALL at the W Hotel is set to start its new Tuesday party, Favela Beach, on October 19
Monday, October 18th, 2010 at 2:33 pm | Lindsay Noris
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