Lure
Lure Event Description
Citizens of Los Angeles, this NYE our buzzing metropolis leads you just off of Sunset to megaclub Lure for their epic New Year party. Hollywood has delivered an entertainment gem in Lure that will host TOO $HORT this New Year’s Eve, so prepare to set Hollywood aflame.
Just off Sunset, Lure will fill with nightlife and music enthusiasts alike this New Year’s Eve for an epic celebration and a heart-pumping live performance with ever-changing lights. Excitement is brimming for TOO $HORT, the renowned Billboard-charting rapper that will light up the impressive space. Grab a drink atop the fractured slate style bar because we’re offering a five hour premium open bar to take the night to the next level. An ecstatic crowd-wide countdown culminates in a complimentary champagne toast, but the dancing doesn’t stop there. Pick up a VIP package for added perks like reserved seating and bottle service.
Forget your 60-inch TV, Lure boasts high definition LED walls, a 50,000 watt sound system, and 110 kinetic light spheres synced to the music. When lights cover floor and ceiling alike – direction ceases to exist and all decorum is lost. Experiencing Lure is like swimming into a psychedelic tank of neon aquatics. And lure it does, celebrities such as Alessandra Ambrosio, Jay Z, Mila Kunis, Ashton Kutcher, and Drake have all been seen here. So grab a drink and savor the salt on your rim because people watching is an exercise at this Hollywood hotspot.
Memories of lights, smoke, and laughter will float with you into the new year. It’s a spiritual bonfire that only LA’s most audacious will attend. With lips on libations and hands in the air you’ll be part of the biggest bash in the City of Angels this New Year’s Eve at Lure.
Menu and Fare
Music & Entertainment
Live DJ Performance - Top 40 - Hip Hop - Dance - House - Mash Ups
Dress Code
New Year's Eve Festive - Cocktail / Semi-Formal Attire
Location and Hours
Ticket prices can jump significantly (even 100%) in matter of minutes. It is important to avoid delays in purchasing so that you get the best price.