Hollywood's new publicity "power" couple is possibly the most loathed new celeb duo. Call it what you like but they are making no attempt in keeping their romance low key. Kanye West, 34, admitted to falling in love with Kim Kardashian, 31, in a song released 2 weeks ago, originally called “Thera-flu,” renamed “Way Too Cold.” And shortly thereafter, in an interview with Ellen DeGeneres Khloe Kardashian says "They're cute together." 

Keeping their love in the limelight, Kim Kardashian and Kanye West stepped out in New York together to do a little shopping in Soho on Saturday. The midday outing came after Kim jetted into town with sister Khloe following a Sear's press event in Chicago for their new The Kardashian Kollection line.

According to HollywoodLife, the first thing the 31-year-old E! star did upon arrival was go meet up with her rapper boyfriend. The pair spent time together at the hotel before heading out for a late night dinner. HollywoodLife's source tells, “Around 1:40 a.m., they headed out for a romantic date at Mercer Kitchen. “

Kanye also had dinner with Kim's family, including mom Kris Jenner, BFF Jonathan Cheban and sister Khloe and her hubby Lamar Odom. Kim was also spotted flaunting KW earings when she returned to LA at LAX . The Kardashian family is expected tonight at the opening of Scott Disick's restaurant, RYU.

Will a certain superstar rapper be in attendance as well? Our question is, how can both their egos fit in one room?!