Frida Giannini, Creative Director for Gucci, has a soft spot for some of the world's least fortunate children, who face the challenges of hunger, lack of clean water, and a life of severe poverty in Africa. Not only does Frida Giannini work for one of the biggest fashion names in the world, she travels to Africa, devoting countless hours to helping impoverished children and other relief efforts through her partnership with UNICEF.
Gucci and UNICEF have been in a partnership since 2005. Since then, Gucci has donated over $12 million to the foundation for the prevention and research of HIV/AIDS and funding for improving the education system of Africa.
Last year Giannini created the Sukey bag, with 25% of the item's profits going to the foundation. The limited edition Mamma bag was designed and released on Mother’s Day last year as well, with proceeds also going to UNICEF. Also in 2011, Gucci donated a total of $1.15 million dollars to the “Schools of Africa” initiative, in the name of a new children’s collection that was launched in 2010.
"Ever since we first worked with UNICEF in 2005, it has been inspiring to lead this partnership and ensure its growth over the years," says Giannini (Courtesy of unicefusa.org)
UNICEF has saved more children's lives than any other humanitarian organization in the world. Working in more than 150 countries, UNICEF provides children with health care, clean water, nutrition, education, emergency relief, and more.