From standing on the red carpet to standing up for a cause, not only has Kenneth Cole been a successful designer in the fashion industry, he has used his fame and fortune to make a difference in the world.

For years, Cole has striven to bring AIDS relief efforts into public awareness in order to enact real change.  Committed to finding a cure for AIDS, Cole joined the board of directors at amfAR in 1987 and is now chairman of the board for the organization. AmfAR is the world’s leading non-profit organization dedicated to ending the global AIDS epidemic through innovative research. Since 1985, amfAR has invested more than $340 million toward its goals and research, and the organization has awarded more than 2,000 grants to research teams worldwide.

Kenneth Cole also personally designs and funds amfAR's advertising efforts, a crucial aspect of their mission to help raise public awareness. Some of these advertisements can be seen on the walls of the New York City subway cars.

In addition, Cole generously donates portions of the sales that are made and sold on World’s AIDS Day each year to the foundation.