Fashion and Charity Collide 12/21/12
Otrera partners with VH1 Save the Music for the end of the world

 

 

 

 

 

 

 

 

'Tis the season of giving and what better way to give back than looking good while doing it? The fashion company Otrera is teaming up with VH1 Save the Music Foundation for the End of the World (predicted by the Mayans to be 12/21/12) by launching a new line of protective and playful scarves. The VH1 Save the Music Foundation is dedicated to restoring instrumental music education programs in America's public schools and raising awareness about the importance of music as part of each child's complete education. 10% of all sales will benefit the organization.

The line of Mayan Scarves will boast fun sayings, such as 'Rock N Roll Will Never Die,' 'Does This Mean Fashion Week is Cancelled?' and more. The scarves will be sold in Intermix, Barneys New York, Henri Bendel, Bloomingdales, Net-a-Porter, and Scoop stores, as well as online. Each scarf sells for $118 and they come in multiple colors.



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