Yesterday, LucasFilm announced it would partner with Major League Baseball to raise money for cancer research by holding photo ops, gift auctions, and t-shirt sales. No word yet on whether the Yankees will officially change their name to The Evil Empire.
The effort, which is bringing together Ambassadors Aziz Ansari, Zach Galifianakis, Seth Rogen, and Star Wars alum Samuel L. Jackson (who made a hilarious promotional video), is intended to raise awareness for cancer research, by tapping into a fan base of hundreds of millions around the world. Stand Up 2 Cancer is helping organize a massive campaign bringing together LucasFilm, eBay, and Major League Baseball.
If you need more than an online connection to the Star Wars franchise, stop by your local Major League ballpark. Throughout September, fans will be able to take pictures with costumed characters and Star Wars-related giveaways. Or if you just want to use your Force to buy a T-shirt, you can get it here.
Brad Mielke is a writer, editor, and aspiring bandit. His work has appeared in the New York Daily News, amNewYork, and ABC News. When not busy teaching himself to glide effortlessly past security guards at New York venues, he enjoys discovering new comedy acts and soccer bars.
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