It’s rare that advertisement falls under our arts category or that something so simple as font on a background catch the readers’ eyes. Swiss Life, however, has really set the bar for creative advertising. They’ve done so by being crafty with their words. The insurance group known for life insurance and pension needed a new way to let readers know that insurance is a must. Anything can happen in life, so everyone needs a safety net incase the worst happens. It’s truthful advertising, but it needed an extra bit of edge.

 

Their new ads offer that satisfying twist. This new set of Swiss Life posters is dubbed Life's Turns In a Sentence. Just as advertised, the posters turn whole lifetimes in single phrases. They’re funny, cute,  notoriously clever, and capture some major life changes that no one anticipates. “She’s my everything went wrong”, “I love my house now belongs to my ex-wife”, “I like working with you is impossible”, are among the more bitter of the bunch, but they’re some of the best examples of truth in advertising.

 

 

 

The ads aren’t just a little creative. They’ll make readers laugh or wince, or want to create something like it. Check out the rest in the slideshow below!

Swiss Life’s site can be found here.

 

[Via Ads of the World]