So far the App. is a prototype. Its focus right now is different areas of London, but soon users will be able to find scenes from locations around the world. This is an extra nifty toy for those struck with wanderlust and big fans of travel. Like a tour bus host in your pocket, this App will let its users know about all the scenes filmed in certain locations and allow them to see the scene right on the screen. Those in L.A. or New York would have thousands of scenes--enough to turn the App. into a pop culture scavenger hunt tool. Still, even those who don’t travel would be interested in seeing what sort of films have taken place in their towns.
The only big problem that stands in its way is copywright. Hopefully, major motion picture companies will see this as an opportunity to revive interest in films that have already been released. Tour companies will, no doubt, have a lot of interest in what the App. has to offer. It should soon be on its way to the iPhone, Windows phones, and any phone that supports Android.
Below is a video of Augmented Reality Cinema in action: