Scratch and Sniff stickers and scented erasers are still among the coolest things to stick with a kid’s school supplies. For some people, however, that just wasn’t enough. Forget scratching and sniffing, it’s all about tasting for McVitie’s, a baked goods company in the U.K. Their Willy Wonka inspired wallpaper lines an office elevator and encourages passengers to take a taste of its insides.

 

 

 

What looks like flat scratch and sniff style paper is actually food. Jaffa cakes, which are little sponge cakes filled with orange jelly and coated in chocolate, are what line the elevator walls. All instinct and everything our mothers warned us not to do should keep most sensible people from wanting to lick any kind of wall, but McVitie’s friendly invitation might change some minds. About 1,325 lickable cookies line the walls of the elevator and McVitie’s actually did have a bit of forethought on the sanitation front. Once licked, each cookie is removed and replaced with another. Epidemic averted, maybe.

The entire thing took about a month to install, but it means fresh jaffa cakes for anyone using the elevator. It’s certainly one of the oddest forms of advertisement we’ve seen in a while and may be one of the most pleasantly gross. The pictures on McVitie’s site and Facebook make the whole thing look downright appealing. It presents us with a question we never thought we had to consider: Would you taste an elevator?

 

 

To see more, check out Design Taxi's take and McVitie's Facebook page!