Apparently Montauk is getting the Brooklyn-treatment. The hipster is eschewing the Hamptons in favor of this "drinking town with a fishing problem" and Montauk residents have their fair share of complaints. So much that signs featuring a fedora with a slash through it have been popping up throughout the community. The fedora, of course, representing a hipster.
A hipster comes in many forms and varieties, but it is safe to say that all hipsters come with a fair degree of narcissism, this being one of the campaign's major concerns.
The idea that "hipsters" come into the community with an air of being "better than" - smarter than, richer than, more stylish than, and the list goes on. It is this perceived persona that the people of Montauk have no interest in dealing with, apparently.
One big complaint that the beach town has goes to the partying that comes along with the young hipster set on vacation. According to residents, the crowds come into the quiet town, rile it up with their sense of entitlement, and leave their trash behind.
On the flipside, the economy is booming. While there are gripes about $27 lobster rolls, Ron Devlin, owner of the West Lake Clam and Chowder House credited these hipsters for "putting his kids through college."
All of this begs the question as to the purposes of the campaign is. Do they want the hipsters to leave or do they just want them to drop the attitude?
It sounds like the Montauk community needs to ask themselves what's more important: sending their kids to college or having to deal with the hipster crowd?