It’s barely February, but Valentine’s Day is almost here. Love or loathe the holiday, if you’re in New York City, it’ll be happening big this year. Pressure is on for anyone with a crush or wants to find a romantic way to celebrate. Anyone a little strapped for cash may already be lamenting over what they can get for their sweetheart. BIG (the Bjarke Ingles Group) has created something anyone can enjoy, whether they’ve got a Valentine or not. The spectacle they’ve created is part art installation, part technology, and all heart.

 

 

Pulsating at the center of Duffy Square at 46th street and Broadway is a heart made of tubes, seemingly suspended in a cube. The piece is composed of 400 transparent LED acrylic tubes and surrounds a heart within. The installation is bright and glows with the lights reflected from the busy life in Time Square. However, it’s the people that come near it that bring it to life. This installation is an interactive one, and the more that people interact around it, the more intensely the heart glows and beats. It’s a sentimental and beautiful sight, and it’s free of charge.

 

 

Time Square has been home to several Valentine’s Day installations over the years, but this piece  at Duffy Square leaves room for couples to linger around its glow. In the heart of the city, where everyone moves at breakneck speeds, that’s something pretty special. You might not want to cancel dinner plans if you’ve made them, but if a surprisingly peaceful walk around Time Square seems appealing, you may want to visit. You don’t need a special someone to enjoy this installation, but for couples this adds a bit of extra warmth to a cold city.

It's most certainly warmer than 2010's ice heart, which anyone can check out below:

 

[Via DesignBoom and My Modern Met ]