Well, this innovative juice box won't leave you wondering. Brazilian fruit juice company, Camp Nectar, hired ad agency AGE Isobar's to create a marketing campaign to underscore their all-natural products. Together, they came up with a concept to grow fruits in the shape of juice boxes.
They developed specially-molded boxes to place over the earliest buds of fruit growth. Allowed the fruit to fully ripen in their molds, grow healthily and fill out the full shape and indentations of the mold.
It took two years of experimenting, but ultimately they were able to produce lemons, guavas, passion fruit, papayas, apples and oranges—all of them box-shaped with the Nectar Camp logo grooved into their flesh—straw included.
Have you ever seen a lime in the shape of a juice carton? Neither had we. The clip below shows a time-lapse video of the fruit growing inside its custom housing.
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