OBEY—Drink Drew Barrymore’s Wine
Shepard Fairey and Drew Barrymore team up in an unexpected way.

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Drew Barrymore and street artist, Shepard Fairey, the man behind the OBEY (“Andre the Giant Has a Posse”) sticker campaign and the Obama “Hope” poster; have teamed up recently in an unexpected way. Last month the actress released her own brand of Pinot Grigio. Drew’s 2011 Barrymore delle Venezie Pinot Grigio is her way of paying homage to her family, who among their other hobbies, such as being one of the most recognizable and longstanding acting dynasties in Hollywood, were also huge winos.

 

Made from grapes grown in Italy’s northeastern region of Triveneto, Barrymore's wine is receiving positive reviews from wine drinkers and critics alike. The wine was recently awarded the gold medal at the French Le Challenge International du Vin competition.

The label on the other hand isn’t getting the positive feedback you would assume if someone like Shepard Fairey’s L.A.-based design firm Studio Number One was responsible for its creation. The Barrymore family crest adorns the label and is very regal-looking and well executed using only black, grey, and gold on a cream background is surprisingly basic. Without Drew’s star power the wine may sit on the self unnoticed because the label isn’t an attention grabber.

But let the wine speak for itself. You shouldn’t judge a wine by its label to begin with. The wine, crispy and fruity, is a reflection of Drew's personality: fresh, dynamic, and fun. Drew is so proud of her wine that she served it to guests at her and fiancé, Will Kopelman’s, engagement party over the weekend. Drew has also been on the wine festival circuit and attended the Nantucket Wine Festival’s Harbor Gala where she poured glasses of her Pinot Grigio to guest’s herself.  

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As for right now, Drew’s wine is only available in California, for $19.99, but will be on sale elsewhere soon.