Taco Bell Leverages Major League Baseball Partnership
Beefy Nacho Burrito and the companion $5 Big Hitter Box

Taco Bell's $5 Big Hitter Box
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Taco Bell has joined forces with Major League Baseball and Sony for its Beefy Nacho Burrito. The new item features beef, nacho cheese, sour cream and the Taco Bell Queso Strips all wrapped in a flour tortilla. Similar to the Beefy Crunch Burrito, this one has no rice and has Queso strips instead of Fritos. It is offered on the value menu for .99 cents or in a combo, along with two tacos and a large drink, for $3.99.

As part of Taco Bell's partnership with MLB, the Beefy Nacho Burrito will also be available in the $5 Buck Big Hitter Box (Beefy Nacho Burrito, Burrito Supreme, Crunchy Taco and a medium drink). The box features an "Unlock the Box" tie-in with Sony's "Home Run Derby" game built from PlayStation's MLB The Show 2012

The game will be availalbe for free via the Taco Bell app for iPhone and Android. When customers buy and scan the $5 Buck Big Hitter Box using the app, they will get to play as Adrian Gonzalez, All-Star first baseman for the Boston Red Sox. Scanning the cup will also unlock more special features. 

The promotion runs through July 4th.