The Best Part of Waking Up, is a Celebrity in Your Cup
Stars and Coffee Chains Take Advantage of Successful Industry

yumsugar.com
New coffee blends and trends are already roasting in the new year as Starbucks switches from dark roasts to blondes and multiple celebrities, such as Leonardo DiCaprio, filmmaker David Lynch, Dave Mustaine from Megadeth and Lcd Soundsystem star James Murphy, enter the profitable industry. 

After years of everyone being told by the coffee connoisseur that dark roasts are superior, coffee companies decided to attract a new market of coffee drinkers during this economic slump. This trend has already become a norm in many European countries, where they brew the blondes strong. 

Let's face it, although "real" coffee drinkers enjoy the strong, bitter taste of dark roasts, they will not step away from their addiction and boycott light roasts completely. It could also be a healthier option, considering you do not need to add as much milk or sugar due to its natural sweetness. Blonde Roasts are available at Starbucks, Blue Bottle Coffee Co. and Peet's

James Murphy, musician and coffee aficionado, has become the latest celebrity to expand their knowledge on the coffee-making process and is now creating his own espresso blend after his girlfriend bought him a training course for his birthday. 

James Murphy, Lcd Soundsystem
Warp TV
Already to jump on the bandwagon of coffee creations is Will Oldham, singer-songwriter/actor, aka Bonnie Prince Billy. He was inspired to make his own blend while in Hawaii. According to the press release posted on his record label's website, Bonny Billy Blend Kona Rose has notes of chocolate, tobacco and leather. 

Leonardo DiCaprio has a different approach of joining the industry. He paired up with Philadelphia's La Colombre Torrefaction to develop a high-end coffee blend named LYON. But that is not it, the superstar plans to donate all the profits towards environmental causes. His blend will be available at Williams Sonoma and Whole Foods.