Established in Clearwater, Florida in 1983, Hooters is the best known of these chains. The company has net sales of about one billion dollars annually, so they must be doing something right. Unfortunately, due to increased competition, a tough economy, and the increased sophistication in consumer tastes Hooters has struggled recently. Thankfully, for men and wing-lovers (their wings aren’t half-bad, considering) Hooters got the message and are planning to bring their menu up to speed. By taking a step back from their traditional wings and basic bar foods, the company has decided to include more gourmet offerings. The new menu will include items such as burgers made of higher-quality beef and a shrimp and spinach salad that we assume are for the girlfriends dragged along or the waitresses while on break. Kidding! Men eat salads too.
For those who feel that the “breastaurant” chain promotes “retro-sexism,” don’t worry. The market is becoming so saturated with carbon copies of Hooters-esque restaurants the market will soon be overrun, causing many of these establishments to close up shop due to a lack of originality. Regardless of your feelings about exploiting the wait staff, subpar bar food, or the general ambiance of the “breastraurant” you have to hand it to their creators, they’re enormously popular, create staggering revenues for such a simple concept, and possibly cater to a demographic that the fine dining world tends to ignore.