Well, well, well, when something’s wrong in Hollywood, it seems like the “cool thing to do” is to make some sort of video about it. Chris Brown jumped on the bandwagon, as he decided to put out an “Official apology” to his fans and the public regarding his self-deemed “unacceptable” behavior. The shock of his abusive actions at former girlfriend Rihanna hit fans hard, as some can never respect his music or talent in the same way again. Catching on to his declining ratings, he tries to salvage his career by submitting this noticeably scripted vid, and assuring the public how deeply sorry he is and how nothing like this will “ever happen again.” He also claims to take full responsibility for his actions, and tell us that “no one is more disappointed in me than I am.” While some fans feel this is genuine, others can never believe another word this girlfriend-beater says. Truthful or not, the video was definitely a necessary step for him to take in order to tippy- toe his way back into the entertainment industry.

Check it out for yourself.