Had a good time at Coachella this year?  Or were you shunned at the door (or your computer interface) because there wasn't enough space?  Better yet, did you fork over five to six hundred dollars to some secondary website for a 3-day pass?  

 

If you answered, 'Yes', to any of these questions than you'll be excited for what Goldenvoice and the festivals founder/producer, Paul Tollett, have in store for you.

 

The Coachella Valley Music and Arts Festival will span over two back-to-back weekends in 2012 - April 13-15 and April 20-22.  The idea is to help ensure that everyone who wants to go next year will have the ability to do so.  As the allotted space granted to the festival grows every year, as does the number of attendees.  This year, the festival sold out in a record-breaking six days and drew roughly '75,000 paid per day[ers]' and a total of about 225,000 people through all three days.  

 

Tollett's logic is to have identical lineups on both weekends, utilizing the same promotional poster and the same arts and foods.  

 

Seeing as how twice the amount of people wanted to attend 2011's festival compared to 2010, Tollett can guess that the numbers will rise three times that amount for 2012's Coachella.  As reported in the Hollywood Reporter, Tollett said, "We feel that [in 2012] there will be even more that want to go, so we're trying to create more room for them.  The options would be to sell more tickets on one weekend or have two weekends, and [the latter] is the option we went with."  Furthering, "The thing is, I'm okay if it doesn't sell out.  My favorite thing would be that it doesn't sell out but gets close, then I would feel that everyone had a chance to go to the show." 

 

An interesting addition to the multi-weekend event is the new payment-plan option.  Though last year, people had the ability to do a two or three time payment, this year, actually starting tomorrow, June 3rd, people will have the ability to pay over an eight month time period from the Coachella website.  You can also head over to their site now to read the official statement.  

 

Although the lineup is not set in stone, last years headliners, Kings of Leon, Arcade Fire, The Strokes and Kanye West, have set a standard that Paul Tollett and Goldenvoice will surely try and top. So get out those credit cards kiddies and get your tickets for Coachella 2012 tomorrow and keep checking back here for lineup updates.