Mark your calendars, August 28th 2011, is MTV's Video Music Awards. It will be the 28th annual award show, the 2nd to take place at the Nokia Theatre.
The channel no longer plays music but counts on the viewer ship. Last years award show earned a little over 11 million viewers.
You can be sure to count on appearances by the cast of Jersey Shore and maybe even someone from Sixteen and Pregnant. Yes, seriously; an award show desperate for viewer ship will do anything.
Last years show had a meat covered Lady Gaga, barefoot Taylor Swift, and experimental hip-hop art by Kanye West. It will be a difficult feat to match.