Fashion and music are two creative elements we love to enjoy separately, however, when the two join forces, they can make for an interesting concept. From Kanye West’s chic street style, to Lady Gaga’s crazed couture; there is one thing that is certain: when fashion and music combine you can expect some serious buzz. The latest collaboration is an unlikely pairing: Avicii and Ralph Lauren Denim & Supply!

The young Swedish DJ/Producer is ruling the DJ world with hits monopolizing the club scene. He’s talented, he’s got style, and not to mention, he’s a looker, so it should come as no surprise that the 22-year-old’s next venture is making an imprint on the fashion industry.

This Fall we will be seeing the blond-haired, big blue-eyed dreamboat as the face of the new Ralph Lauren Denim & Supply ad campaign. The two will collaborate to create a fashionable and musical combination for our eyes and ears (literally!). The campaign is said to be featuring a video that Tim Bergling (aka Avicii) will be co-producing and debuting a brand-spankin’ new track.

 A classic brand paired with a modern face make for a very unexpected and unpredictable duo. However, that’s the game of fashion keeping us on our toes- we have to be prepared to expect the unexpected!