The young Swedish DJ/Producer is ruling the DJ world with hits monopolizing the club scene. He’s talented, he’s got style, and not to mention, he’s a looker, so it should come as no surprise that the 22-year-old’s next venture is making an imprint on the fashion industry.
This Fall we will be seeing the blond-haired, big blue-eyed dreamboat as the face of the new Ralph Lauren Denim & Supply ad campaign. The two will collaborate to create a fashionable and musical combination for our eyes and ears (literally!). The campaign is said to be featuring a video that Tim Bergling (aka Avicii) will be co-producing and debuting a brand-spankin’ new track.
A classic brand paired with a modern face make for a very unexpected and unpredictable duo. However, that’s the game of fashion keeping us on our toes- we have to be prepared to expect the unexpected!