One store. One city. One luxury experience for one-hundred and eleven historical years. Bergdorf Goodman is preparing to commemorate its 111th birthday, and the fall surprises include something for everyone. As one of the most successful single stores in a single city, this occasion is not only a monumental event for the company, but also for the designers who started at the New York City store.
While Bergdorf Goodman has a combined total of 190,000 square feet between the men and women’s departments, and brings in an estimated $600 million in annual sales, rivaling even the likes of other, larger, competitors, it takes flawless dedication, an undying commitment to fashion, and a strong vow to nurturing relationships and providing quality service, to last this long. With this many successful years under the iconic store’s belt, we think the festivities are well deserved.
With an extensive retail record, and a permanent place in fashion history as a catalyst to launching the careers of some of the most impressive designers of today, the store’s festivities, which are slated to start Sept. 4, are already making waves in the fashion industry. Plans of what's to come have established that this occasion is expected to out-do even the most elaborate events that Bergdorf has put together in the past. Events like Fashion's Night Out, glamorous fashion shows that take place atop the Pulitzer Fountain, are in no way competition for the changes and excitement to come.
To observe this mammoth milestone, even the smallest of details have been considered. Frequent shoppers will notice that the store’s signature shopping bags and packaging have all been redesigned with a special commemorative twist. In addition, exclusive products and pop ups will be available in store throughout the fall season. Other larger-scale changes include a brand-spanking new contemporary shoe department, an updated and expanded children’s area with an actual candy shop, a Christian Dior beauty shop, the first U.S. shop-in-shop for The Row, a designer collection by the Olsen Twins, and a Modernist Lab, which will highlight some of the store’s most advanced designer collections.
“It’s a very holistic approach,” said Linda Fargo, senior vice president of the fashion office and store presentation. “It’s a top to bottom celebration including every floor, all the elevators, every hall, all 21 windows on the three sides of the women’s store, even lavender lighting. It’s a season’s worth of celebrating.” She adds, “We’ve also got some surprises… A woman needs a little mystery.”
Joonbug staffers were lucky to get a sneak peek at what to expect this fall from some of the 111 contributing fashion designers, and the lineup makes our fashion senses tingle. Rich colors like gold and merlot were artfully embroidered on lavish suits, dresses, and shoes by talented designers like ETRO Official, Naeem Khan, and Jimmy Choo. Pops of bold green and yellow color are unmistakable in the simple, beautiful calf-hair and wooden clutches designed by Fendi. Even royal purple makes a strong comeback in the classic pony hair pumps of Brian Atwood. Don’t worry all you fun, animal-print loving fashionistas, even a little cheetah print made its way into the preview.
Expect exciting new pieces from the likes of Akris, Jason Wu and Giorgio Armani, who revamped the classic gray pin striped suit Richard Gere wore in “American Gigolo.” Even Michael Kors, a relative unknown when he debuted his first collection at Bergdorf’s, has a special surprise in store. You can look for the designer’s very first collection, updated with a contemporary twist, when the store commemorates their status as a singular powerhouse this September. Hitting a milestone of this magnitude isn’t easy. Bravo, Bergdorf's!
...And many more.