Juicy Couture teamed up with author and fashion editor Melissa Magsaysay to fete the release of her new book City of Style: Exploring Los Angeles Fashion, from Bohemian to Rock. The curious pair may very well have been inspired by Juicy Couture’s affinity to fashion publications—the Madison Avenue store is stacked with similar collector-worthy editions of style-savvy reads acting as eclectic décor. The celebration boasted L.A. inspired tunes, snackable bites, and summer cocktails. Plus, the retailer offered a festive 20% off Juicy Couture merch to a crowd of loyal patrons. The bi-level store buzzed with shoppers taking full advantage of the lively summer collection, perusing the racks and lining up for their chance to meet Melissa as she signed each crisp edition.
A stunning visual ride through L.A.’s fashion past, City of Style reveals Los Angeles’s far-reaching influence on the style evolution of the world at large—and showcases the brilliant, idiosyncratic individuals who have fueled its powerful transformations.
We highly recommend City of Style—it belongs in the beach bag of every self-proclaimed fashionista. And we trust Melissa Magsaysay as an authority on the subject; she’s got some pretty serious fashion credentials. She’s the former style editor of the Los Angeles Times and before that she was the west coast fashion market editor at Women’s Wear Daily. She’s also responsible for some pretty gorgeous styling, which you can check out on her site here. Follow Melissa’s jet-setting lifestyle and her fashion faves on the City of Style blog. While you’re at it, hop on over here to snag a copy of her book for yourself. And all your fashionable friends.