Denim Therapy: New Year, New Jeans...Sort of
Wednesday, January 4, 2012 at 10:22 AM | Julianne Zigos
Share |

We all have our favorite pair. Soft worn cotton, perfect fit—these jeans have been a wardrobe staple since before ‘skinny’ was in. Unfortunately, the wear and tear has begun to show, and with it comes the first painful steps on the path towards letting them go. Until now. Since solving your sartorial problems is our specialty, we have a solution for you!

It’s and these jean gurus are your new best friends. While patches are perfect if you’re feeling groovy, they aren’t going to keep your denim classy. Denim Therapy uses MatchPerfect™ cotton thread selection process to find the closet match to your pair’s thread color as possible. The result? A like-new, seemingly flawless finish.

Denim Therapy repairs don’t stop at holes and tears either. They will reinforce thinning areas, replace hardware like buttons or zippers, transform your favorite pair into a maternity-ready fit, fix frayed hems, tailor, dye, and monogram too! Not only will Denim Therapy give new life to your old standbys, but they’ll revamp the pair you never wear—whether it is due to their lack of fit or lack of tie-dye. They will even do custom dyes for an additional fee.










Now you have no excuse to give up on your beat up bottoms. It’s super affordable to recycle; prices range from $7/inch to fix holes or tears to $95 for a tie-dye job. Before you drop the bills on a brand new pair, (stick to that save more money resolution!) let Denim Therapy try their hand with them. Really, they haven’t seen a denim challenge they can’t conquer yet! Really really? Maybe it’d be better to say “they rarely see a denim challenge they can’t conquer”?










The process is as easy as 1-2-3. After sending them your baby blues, you will receive a repair quote for your approval, and, voila, your denim gets the tender loving care it needs! Trust us, you’ll become a believer. (And local New Yorkers—you can save on shipping and drop off your jeans at the Denim Therapy studio!)

Denim Therapy, 555 8th Ave, suite 901 New York, NY 10018; (347-935-0089)

Tags: denim therapy, fashion, joonbug, new york, Fashionable