Emotional Stress Behind The Scenes At Prada?
A marriage that borders the fine lines of intensity and discipline.

We're still pondering whether we'd call the interview of  Miuccia Prada's husband, Patrizio Bertelli, disturbing.

The beau of one of the most famous designers in the world sat down with WSJ magazine to argue with Miuccia on the need to market the Prada brand appropriately.

Throughout the interview Miuccia and Patrizio verbally fought back and forth on the need for Miuccia to join the world of technology via social media sites, such as Twitter.

Miuccia struck a nerve hen she made a remark of the label being a snob for not acknowledging the current pop culture. She goes on to discuss that sometimes her husband may be right about certain topics - it just may take repeated badgering on his part to get through to her. Considering Miuccia's work load - by way of seasonal collections, New York's Attila wardrobe production and various projects - we doubt Twitter is at the top of her priority list. Though Patrizio may beg to differ. In response to Miuccia, he states:

"Let me ask you this: Is it more democratic not to answer people’s questions on the internet at all? Or is it more democratic to give an answer even if it’s not complete?”

It's apparent that Patrizio may have a temper; he's known for breaking Prada mirrors that make people look too fat and crushing the taillights of several cars for parking in Prada's zone. But, he claims that he enjoys doing so because everything he does and knows is correct. What makes you so certain, Patrizio?

What makes us believe that the two may host an unstable, and emotinally disturbing relationship comes off as quite natural to Miuccia:

"It’s always an intense relationship, and it’s exhausting having to work with him. But I admire and respect him...It’s a war in here every minute, and to be part of this company, you have to be trained.”

We encourage Miuccia to call it as she likes to get her job done, yet is it all so necessary? We haven't seen such discipline since, oh say, Joe Jackson.

Our highlight of the interview: Miuccia challenging Patrizio to wake up every morning and tweet with consumers and curious Prada followers alike. Classic.