The shoppable version of Pinterest has taken their company to a whole new level with their newest addition of the “buy now” tab. This little green button they have so slyly created is for the use of independent bloggers to integrate into their sites where it allows readers to purchase the products featured on the blogs without leaving their page --Fancy that!

The Fancy partnered with the Independent Fashion Bloggers Network for their launch, which will be beneficial to them as it is home to over 40,000 writers. Though most of the blogger bunch in the network are small style bloggers that use their site as a hobby and have a small readership, Taylor Davies, TechCrunch’s IFB Editor, explained that she thinks this simple addition of the shopping tab could potentially be “the next step in how we, as blog consumers, shop and purchase things we like and see” (racked).

Though The Fancy is very similar to Pinterest in very many ways, the shop-able products make it a close competitor. Pinterest owners seem to show no worriment over the matter, however, we are interested to see how loyal their most loyal followers actually are or if they will be readying themselves for a little switch-a-roo as the “buy now” tab gets more and more popularity.