Fashion Week Problems? Kmart to the Rescue!
@KmartFashion Debuts Concierge Service to Deliver Solutions via Twitter!

Chrissie Miller
Courtesy of Iced Media
 Gearing up for the biggest fashion event this year can be tres stressful. Regardless of how you’re participating—jetting to shows around the city, snapping street style at Lincoln Center, or tirelessly perfecting models backstage—preparing for Fashion Week is no easy task. Cell phone charger, check. Band-aids, check. Tide pen, it’s all here; off you go! You’re rushing down Columbus Avenue, dodging uneven pavement and the less fashionable, when—suddenly you realize your previously flawless opaque tights have an unsightly run; a blemish in your perfectly styled look. Enter Kmart Concierge. Yes, Kmart is going to solve your fashion-induced crisis.

Following their “Money Can’t Buy Style” campaign, Kmart debuts a genius endeavor to further align the brand with fashion and get involved in Fashion Week in a big way. The superstore enlisted SOPHOMORE NYC creative director, Chrissie Miller, to create an exclusive tee shirt representing the style-saving service. According to Kmart, “from tights to lip balm and mineral water—must-haves that Kmart is known for—select influencers will have their Fashion Week dilemmas solved with real-time delivery by Concierge girls outfitted in the #FashionWeekProblems tee from 2/8-2/16.”

Just follow then tweet your fashion emergency @KmartFashion, include the #FashionWeekProblems hashtag, and wait for rescue!

In celebration of the partnership, Kmart Fashion held a launch event last week we were thrilled to attend. The newest Spring/Summer collections for Kmart Fashion were on display, including Sofia by Sofia Vergara, Dream Out Loud by Selena Gomez, and Bongo; each was bursting with bright, bold colors—right on trend for the season. We spotted Paper Mag’s Mickey Boardman, Nylon’s Dani Stahl, and stylish socialites Cory Kennedy and Fabiola Beracasa. Attendees mingled and perused the new lines, excitingly taking advantage of the onsite Instaprint photo booth which printed real time Instagram party pics with the hashtag #FashionWeekProblems. Before we left, (with an incredible swag bag of items from Kmart’s Fashion Week Survival Kit!) we had a chance to chat with Chrissie Miller about the tee and her fashion week must-haves!

Joonbug: We love the tee! Tell us about the inspiration for the design.

Chrissie Miller: We were thinking about real problems that occur during fashion week and accidents that happen—we’ve all seen those videos of models slipping and falling on the runway. We wanted it to make sure it stood out and was fashion-y, so we went with the red pump. I love the cartoon look.

JB: What are three staples in your Fashion Week Survival Kit?

CM: A phone charger, definitely; a change of shoes, something comfortable like the moccasins I have in my bag right now; and a snack, usually water and almonds.

JB: What are you most looking forward to at the upcoming F/W 2012 Fashion Week?

CM: I really enjoy seeing friends—that come in from Paris or LA—that I don’t normally get to see. Also, the Purple Party is my favorite event!

"Working with Kmart just made sense. I've been a fan of the store since I was a little girl growing up in NYC. It's such a heritage brand and still a place I go to find classic basics which I can build into my everyday look," says Chrissie on the partnership. She continues, "The t-shirt design came about from this idea of #FashionWeekProblems. Who hasn't had a major shoe emergency on their way to a show or party? A broken heel is every girl's nightmare!"

Check out Chrissie Miller’s laid-back line and pick up your own #FashionWeekProblems tee (a gift with purchase while supplies last) at SOPHOMORE NYC’s 143 Ludlow Street store.