Fashion in Other Places
Austin's Very Own Fashion Week

austinfashionweek.com

 

It’s that time of the year again, time for fall fashion week. It is not just New York City, like some people seem to think; all across the country cities are creating their own festivities. Case in point: Austin Fashion Week, now in its third year its following and prominence is expanding at an exponential rate.

Austin’s fashion week is different than many others in that there is not just one specific location, but rather a variety of events taking places in salons and retail stores all around the city. Last year, in 2010, an impressive 125 events occurred including clothing and jewelry showings. Even home accessories and furniture makers took part in the fun.

A look from 81Poppies' Fall Collection
photo courtesy of 81Poppies.com
Another interesting facet of the week is the awards system, or People’s Choice Awards as they call them. Awarding “Golden Boots” to the winners, the categories include Best Retail Store, and Best Designer, and may be voted for online.

Taking place from August 20th - August 27th, this year was certainly not lacking in participants. With a variety of local and state-wide designers showing collections; such as 81Poppies, headed by recent Pratt Institute graduate Michelle Weisman, the line was described as encompassing the boldness of her move from Brooklyn back to her native Texas.

But there is more than just parties and fashion, there is a humanitarian aspect as well. As one of the sponsors, Austin Involved, a Texas based non-profit, donated all of its money earned from silent auctions and raffle donations to Dressed for Success, an organization that helps disadvantaged women by providing them with professional attire.

So maybe it doesn’t have all the glitz and glamour of one of the bigger weeks, such as New York.  But what it lacks in star power it makes up for in other ways, securing its place as a fashion week worth watching.