In an effort to lessen their impact on the environment, fashion powerhouse Gucci is going green! Creative director Frida Giannini says these practices will be implemented within the month, and that she hopes their initiative will serve as an example to other companies. Gucci's goal in this effort is to eliminate waste without taking away from the company's creativity and signature aesthetic. The company's packaging will be replaced by 100% FSC Certified recyclable paper (no worries- it is still "very beautiful", according to Giannini!) and there will be an organization-wide movement to reduce paper waste. In addition, she is designing eco-friendly mannequins to be used in store. Modern, chic, and a sense of global consciousness- sounds like Gucci to us!