The fashion industry has often faced scrutiny for using Photoshop to create unrealistic images, but H&M is taking it to the next level.
Apparently, no human model is perfect enough for the Swedish mega-retailer that decided to create their models from scratch in a computer. The company recently admitted that bodies modeling bikinis in their catalog are "completely virtual." They simply add the models' heads and change the skin tone to match in post-production. Even the bikinis on the fake bodies aren't real, as they are also drawn on digitally.
A spokeswoman for H&M said: "The technique can be found being used throughout the industry. It is regrettable if we have led anyone to believe that the virtual mannequins are real bodies. This is incorrect and has never been our intention."
Um, we're pretty sure H&M clothes are bought and worn by real bodies. What kind of a message is that supposed to send to young girls and even to the models, themselves? No one can ever look as perfect as these pictures. At least they made their hybrid models racially diverse, so every girl out there can have an equally f***ed up body complex.
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