Infamous Flour Bomb Moments in Fashion
Monday, March 26, 2012 at 04:45 PM | Julianne Zigos
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In most recent news of fashion hate crimes; Kim Kardashian got ‘flour bombed’ last Thursday at a red carpet event. Kim and ‘momager’ Kris were appearing at the launch party for Kim’s new fragrance, True Reflection, held at the London Hotel in West Hollywood. In the midst of interviews and posing for the press, a young female fan dumped an entire bag of flour on the reality star, allegedly yelling, “fur hag” at her. While trying to flee the scene of the crime, the currently anonymous woman was stopped by Kardashian’s rep and escorted out by security. Kim got cleaned up and returned in good spirits to a cheering crowd saying, “I told my make up artist I needed a little bit more powder–but not that much! Luckily she didn’t get me too bad.”

According to the LA County Sheriff’s Department, Kim didn’t originally want to press charges—what a doll!—but may be rethinking that decision. The event was benefiting Dress for Success, a non-profit organization that provides career development to low-income women, and Kim’s a little upset the focus was shifted from that. "Now that I think about it and had some time to digest it," she told E!, "I think, 'What if that was some other substance? What if that person had a dangerous weapon?' It's scary. And what's even scarier is this woman acted as if she was a part of the press. She just came out of nowhere! And so we are definitely changing things up a little bit, amping up security, taking some measures, and...I'm gonna definitely deal with it because it is not acceptable."

While we’re still unsure of the mystery woman’s motive, fur has been mentioned (of course) so PETA has already taken a stand, denying any involvement (of course), offering to “defend the activist if she wishes” according to this morning’s reports. We’re definitely interested to see how this cooked up scandal will pan out!


In less of an attack on fashion, more of a bad joke, Ryan Seacrest’s red carpet look suffered a similar fate during Oscar 2012 pre-show coverage. While interviewing celebrity guests upon their arrival, the notoriously inappropriate Sacha Baron Cohen, in character for his upcoming movie The Dictator, approached the E! News reported. Cohen was carrying an urn filled with his (former) “dear friend and doubles tennis partner” Kim Jong-Il. After telling Seacrest he was dressed in John Galliano and Kmart socks, the interview took an unexpected turn. As Cohen revealed Jong-Il’s wish to be “sprinkled over the red carpet and Halle Barry’s chest” he proceeded to clumsily dump the urn’s contents down the front of the host, joking that now Seacrest could say he was wearing Kim Jong-Il.

Red carpet security quickly ushered Cohen—still emptying ashes—away from the dust-covered scene. Seacrest, in a moment of understandable shock, turned to the camera addressing co-host Giuliana Rancic saying, “anything can happen and it most certainly did...all over my lapel.” Rancic replied by telling Seacrest he was the lucky one to have been chosen by Cohen for his display of red carpet antics. Although he wasn’t convinced, Seacrest saved face for his audience and later called to mind priceless advice from him mother. “You always want to have two jackets. You never know what's going to happen. You never know what you're going to spill on yourself and you want to be red carpet-ready at all times. That's your job,” she said. So although he wasn’t prepared to be bombed with what later turned out to be flour pancake mix—he was prepared with an extra jacket.


Among the many other celebrities receiving similar outrageous attacks—Lindsay Lohan, Paris Hilton, designer Julien Macdonald, and Kardashian BFF Jonathan Cheban have all suffered explosive flour-bombs—one of the most memorable protest-fueled attacks has to be on the industry reigning royalty herself, Anna Wintour. It’s no secret that PETA has had it out for the celebrated Vogue editor and her unapologetic support of fur since day one. In 2005 their difference of opinions came to a head. On her way to attend the Chloe show at Paris Fashion Week, an activist with a tofu pie hit Wintour in the face, sabotaging her hair, makeup, and of course, fur-collared outerwear.

Vice President of PETA Dan Mathews said the display of vengeance was in retaliation for Vogue’s (Wintour’s) decision to run advertisements promoting fur in the magazine and refusing the organization’s anti-fur ads, even after they offered to pay the same price. Even makes an interesting observation on the matter musing, “Hmmm…I guess then it would be okay to throw things at Ingrid Newkirk because PETA does not accept pro-fur advertisements in any of its publications.” Surprisingly (or not), this was the second incident in which Wintour ended up with a pie in the face. Earlier the same year, she was attacked outside a Chanel show also in Paris. “I think it was organic,” our quick-witted and fearless fashion leader quipped. When asked what she will do in response to the attacks, Wintour simply replied, “Wear more fur.”

Tags: fashion attacks, joonbug, Oh No She Dih-ent!, kim kardashian, paris hilton, ryan seacrest, celebrity attacks