Picture this: our celebrated creator, poised in his window canopy gazing over a crisp Parisian morning, bringing his daydreams to life as he sketches whimsical designs. Here’s where it gets interesting. A set of Prismacolor pencils would be a far too predictable medium. Instead, Lagerfeld’s materials of choice are Shu Uemura cosmetics. For the past two decades, he’s been using the unrivaled colors in everything from fashion illustrations to political cartoons. Later this year, we will all get to benefit from Lagerfeld’s loyalty to the Japanese beauty brand. The designer is set to create a special holiday collection, Karl Lagerfeld for Shu Uemura, to debut this November.
The brand was founded by its namesake in 1983. Tokyo native and Hollywood makeup artist Shu Uemura premiered his signature Cleansing Oil in 1960, which continues to be a best seller in the brand’s Asian market today. Lagerfeld sites his affinity to the brand in the Bazaar article (he used to religiously use a discontinued bath product) and according to WWD, uses the cosmetics in illustration “because other manufactures do not offer such beautiful colors.” Lagerfeld’s highly coveted illustrations have made cameo appearances in Chanel marketing throughout his career. Now, paired with an equally covetable cosmetics company, we highly anticipate the forthcoming products of this joint venture. The 17 piece collection, with unique colors and packaging designed by Lagerfeld, will be sold in over 400 Shu Uemura retailers. He’s also in charge of the collaboration’s campaign, which he has already begun photographing. Pier Paolo Righi, president of Karl Lagerfeld, tells WWD the collection will “reflect the designer’s iconic, ironic style.”
Stay tuned, we’re looking forward to more details and the project’s unveiling in September.