On March 17^th Roosevelt Field Mall shoppers felt the craze of Kellan Lutz as the Twilight Saga heartthrob joined Danny Guez- Abbot + Main co-designer and Founder of Dylan George- at Bloomingdale’s to celebrate the introduction of Dylan George and Abbot + Main’s Spring 2012 collections. Though only created 4 years ago, the L.A.- inspired luxury men’s and women’s wear designs have made their mark with celebrity clientele such as Anne Hathaway, Nicole Richie, Ryan Phillippe, and even style extraordinaire, Lady Gaga, making it the perfect addition to the high-end duds Bloomingdale’s offers.

On top of the line’s celebration, the event was also the perfect opportunity for the Bloomingdale’s team to celebrate Kellan Lutz’s birthday. Everyone serenaded him with a loud Happy Birthday song and presented him with a cake decorated in Abbot + Main decorations by the ultimate bakers on TLC’s Cake Boss. Fans and fellow shoppers followed suit by joining in with the cheery songs and enjoying matching cupcakes while giving Lutz gifts and cards. All in all, the day was filled with fantastic clothing, delicious treats, and elated fans and customers, making the whole extravaganza one big success!

 

Check out the latest Abbot + Main and Dylan George Spring ’12 collections now available at Bloomingdale's! Happy shopping!