Earlier this month the company confirmed reports, first leaked back in October, that master perfumer Jacques Cavallier-Belletrud has come on board to spearhead the project.
True to Louis Vuitton form, Cavallier-Belletrud has quite an outstanding pedigree.
Not only does the perfumer hail from award-winning Switzerland-based fragrance firm, Firmenich, the company responsible for many of the most recognized fragrances to date (as well as the people behind the Sephoria’s Sensorium project, but he himself is a third-generation perfumer. He is also the man behind such famous scents as Stella by Stella McCartney, L’Eau d’Issey and Dior Addict, just to name a couple!
This exciting venture will also mark the first time in nearly 100 years that the Louis Vuitton brand has independently released a fragrance. Now discontinued, three scents were previously released in the 1920’s and 1930’s, Heures d'Absence, Je tu il, and Eau du Voyage, the latter having been re-issued for brief stint in the 1980's.
For those you already poised to have the new fragrance on wishlists for the 2012 holiday season, take note: the company has not released an official launch date and has hinted that it may take quite a bit of time, as Cavallier-Belletrud is likely to travel the globe in search of the right ingredients. Further, he offered the statement, as reported by WWD: “...making perfume is a magnificent journey, which starts with the quality of the base ingredient."
As the saying goes, good things come to those who wait, and alas, it looks as though we’ll have to do just that!