Evidently, Louis Vuitton is looking to let their sales do the talking - disclosing a lookbook shot in a consumer relatable location. Although I hate libraries and studies, it made for a pleasing image. While initially flipping through the Pre-Fall lookbook, I didn't feel that anything represented Louis Vuitton quite well. Instead, I nodded towards J. Crew, if you will - as if the design studio were based in North Dakota, hosting designers from South Dakota. Still, I will note the courage of Marc Jacobs' prominent attempts towards prints - for we all know, big bold prints result in a tasteful, less expensive look (and price, right?), thereby bringing in more consumers. So, a round of applause there, Marc. However, I suspected that it was all a ploy when I came across a chic sheath with an abundant leather hem and an icicle leather fringe collar to match, but that was only for a moment. Regardless of the delightful fur trimmings, I shyly look forward to the Fall 2010 season of Louis Vuitton.