If you happen to be planning a summer holiday in France, Louis Vuitton has an exciting pair of new beginnings, adding to the brand’s already impressive historical timeline, which could serve as your personal, fashion-savvy, mini travel itinerary.
First up on the list is the premiere hotel from Louis Vuitton Moet Hennessy, the mega partnership that operates Louis Vuitton (among a ton of other luxury lifestyle brands). Situated on the coast of southern France, the first hotel for the brand—following the lead of Armani’s hospitality success perhaps?—opens this week on the Place des Lices in Saint-Tropez. Named White 1921, inspired by the crisp white décor and the Moet & Chandon heritage champagne from 1921. The elite destination is composed of just eight rooms, a garden bar designed by French architect Jean-Michel Wilmotte, and a grand cellar stocked with endless varieties of champagne. This is shaping up to be an ideal vacation, no? And as if White 1921’s limited capacity wasn’t exclusive enough, the hotel operates seasonally, closing early October for the fall and winter months. If you can swing a reservation, we find the room rates to be relatively reasonable for the luxury locale at $340 per night or for splurge-inclined patrons, suites are available at “slightly steeper” $815.
Designed by edgy, New York-based architect Peter Marino in the prestigious square of Place Vendome, the store will occupy a 17th century townhouse complete with an on-site atelier where the fantastical baubles that invade our Parisian daydreams come to life. According to Louis Vuitton, the store’s design acts as a neutral backdrop to the prestigious items on display. Subdued design details including straw marquetry, rosewood paneling, and Havana leather create the interior’s subtle motif. Although we’re not heir to any French crowns, (we wish) we’ll be anxiously awaiting the arrival of Resort 2013’s sparkling crystal tiaras-- Parisian princess-worthy indeed.