The forever popular MAC Cosmetics brand has collaborated with Sanrio, the home of Hello Kitty, to create a new cosmetics collection. The line will feature lipsticks, lip glosses, eye shadows, pigment, glitter and nail polish. Shades of pink, turquoise, lavender and green will occupy the palette. Online shopping will begin February 10th. The line will arrive in US stores February 12th and overseas in March 2009.
MAC Cosmetics has been a leading force in the cosmetics and fashion industry and the new Hello Kitty collection is yet another trend-setting venture. John Demsey president of Estee Lauder Cosmetics notes that MAC has been mining pop culture since the brand was founded. The new line is fun and bright, and who couldn’t use a little kitty to brighten up their day?!