Multi-platinum recording artist Nicki Minaj will be celebrating the launch of her debut fragrance, Pink Friday, with a personal appearance at Macy's Herald Square in NYC, where she will meet with 300 lucky fans on Monday, September 24th, at 3:30 pm. The opportunity to meet Nicki and get an autographed limited edition Pink Friday commemorative ad will be provided to the first 300 fans purchasing the Macy’s Pink Friday Exclusive Gift Set Bundle.
*Retailing at $155, the Macy’s Pink Friday Exclusive Gift Set Bundle is available for presale exclusively at Macy*s Herald Square on September 22nd; one per customer.
We hear, this flirty new fragrance is sparkling with mouth-watering fruits, the fragrance imparts a playful cloud of pink floral petals that whisper the sultry warmth of vanilla, skin musks and woods.
The deluxe-sized bottle features an original NICKI MINAJ nameplate necklace. The bold carton is distinguished by bright ombré shades of gold, pink and purple adorned by a golden chain border. While the vibrant packaging features a bold silhouette impression of her voluptuous, ultra-feminine profile. For the finishing touch, the back panel captures an untamed original image of Nicki for her fans to absolutely cherish!
“We are very pleased to partner with Nikki Minaj as she introduces her debut fragrance, Pink Friday,” said Kathy Widmer, Executive Vice President and Chief Marketing Officer of Elizabeth Arden. “We believe this fragrance beautifully reflects her innovative and creative spirit, and we look forward to a long and rewarding partnership with her.”
From her signature sound as a talented artist to her striking look as a style icon, Nicki Minaj’s overwhelming influence transcends the traditional path of celebrities. Defiantly undefined, she reaches fans that span from youth to adult, across a select array of platforms. From her groundbreaking influence on music, to her captivating style for beauty and fashion, this starlet is revolutionizing pop culture with a fiery taste for originality. Bold and confident, Nicki fearlessly pushes beyond boundaries to achieve her extraordinary vision. Nicki now applies this outlook and passion through the debut of her fragrance, Pink Friday, an intoxicating new creative expression.
“Pink Friday is a celebration of my life at this moment; it is a reflection of me as a creator, and an expression of me as a woman. I know my Barbz will connect with and appreciate each aspect – from the name, to the outrageous bottle design, to the vibrant colors that create their own song. Pink Friday shows off my personality and style; it’s exciting to express my voice through another dimension,” says Nicki Minaj. “I was involved in every aspect of the decision-making process – it seems easy because I always get this feeling inside: I know if something is right or wrong. Each detail needs to ‘wow’ me or it is not an option; that’s my way of composing perfection.”
A natural progression in her blossoming beauty empire, Pink Friday is Nicki Minaj’s first and signature scent. Pink Friday captures her vivacious personality and effervescence in both its intoxicating notes and thrilling presentation. The fragrance mixes complementary playful and sultry notes of juicy fruits, creamy vanilla and sensual musks to create an exhilarating scent that ignites beyond the senses.
“It has truly been a privilege to work with Nicki throughout the evolution of Pink Friday,” said Noreen Dodge, Global Marketing & Creative Development. “She is a ‘creative’ in every sense of the word and brings a level of passion to the project that inspires us with every detail. She is an amazing woman: a high achiever who holds herself to a standard that will allow the brand to make its own brilliant mark in the beauty category. There have been no boundaries in making the decisions surrounding the launch of Pink Friday, and that impact will prove phenomenal for the brand.”