Today's social networking technology is continually on the verge of new heights, and this season, the sky-high supermodels of New York Fashion Week join the climb. MODELINIA, a multi-platform media brand where supermodels share their personal fashion, beauty and lifestyle secrets, has emerged as a worldwide mega-source for this year's events.
The product of a partnership between Project Runway's creators and Twitter, this fashion-centric entertainment brand has created a broadcast television show, a limited-edition magazine (pictured), and an iPad application this Fashion Week. Extensive daily coverage is also constantly updated on its website.
There's no doubt that Twitter has engineered an official hub for Fashion Week this year, and after choosing to partner with MODELINIA, which has over 125,000 followers, the site now has the perfectly complementary access to insiders that will provide the coverage. MODELINIA regularly updates Twitter's fashion week 'scene' feed with event details, sightings and photos.
In addition to the use of Twitter, MODELINIA Fashion Week TV also gives viewers an insider's pass to fashion's most prominent personalities, desired collections and private events. The 30-minute show, hosted by Veronica Webb and MODELINIA blogger Bianca Posterli, takes viewers backstage with some of today's top designers and models including Derek Lam and Heidi Klum. The show airs on NYC Life (Channel 25) throughout Fashion Week, and can also be seen on Hulu.
The MODELINIA Magazine is a 32-page issue with four different covers featuring some of the biggest faces in fashion: Erin Wasson, Michelle Alves, Shu Pei Qin and Sessilee Lopez. The publication covers model biographies, fall trend coverage, Twitter pictures, and a guide to fashion's new home, Lincoln Center. For even more dish from the catwalkers, the free iPad application offers news instantaneously.
MODELINIA's surplus of sources make it easy to follow the supermodels' journeys each step of the way this year, and prove that inside access is no longer just for celebrities and VIP's. Even better yet, it's just a click away.