On Friday, Refinery29’s Style Director, Piera Gelardi joined forces with Roanne Adams of RoAndCo to celebrate their conjoined birthdays with their annual Pink Party. Throughout the years, the Pink Party has never failed to reveal that; believe it or not, the fashion industry too has the ability to get silly with crazy duds and fun colors.  Piera has stated: “I think what makes the theme so great is that no one can be too cool for school dressed in gobs of pink. I’ve loved seeing how people that don’t ever wear pink incorporate it into their ensembles.”

Friends, fans and celebs joined together for this pretty pink celebration in costume, or simply in pink accessories socializing while enjoying tunes by DJ’s Abby Klein, Cassie Coane, The Jaguar and Roctakon. With a Rave theme set up for the evening, the Wesway was one hell of a hot spot on Friday night with bright flashing lights, glow sticks, smoke machines, even an open bar hosted by Kanon Organic Vodka to get the crowd fired up. Homemade fluorescent pink squiggles and lax couches and chairs lined the walls while the center was filled with attendees dancing like mad men. All in all a great party and an evening to remember!

All we have left to say is Happy Birthday Piera and Roanne!

Xoxo,

Joonbug