As a part of Saks' contemporary-wear expansion, the storied NYC flagship formally opened the first 3.1 Phillip Lim “shop-in-shop” with an exclusive launch party Wednesday night.
Nestled on the store’s fifth floor, the 825 square foot space will play host exclusively to the 3.1 Phillip Lim brand. Known for its hip, modern aesthetic, the brand’s space is a welcome addition to the floor which also houses other in-demand contemporary brand’s as Rag and Bone, Vince and Alice + Olivia. Saks’ expansion within this division of women’s apparel was a strategic move, as this area has experienced a boom within recent years and continues to steadily drive sales within the industry. WWD reports that women’s apparel saw over $1.05 billion dollars in sales fin 2011 at Saks, which is over a third of the company’s entire sales volume and the area which represents the store’s largest portion of revenue.
3.1 Phillip Lim’s shop in shop features key consumer accessibility within the flagship, including elevator-door positioning and the much-coveted window display space. An art installation by Japanese artist Nobuhiro Nakanishi is also prominently showcased within the space, complementing the line’s modern-classic aesthetic. Saks Inc. president and chief merchandising officer Ron Frasch also comments, “The two are super clever and putting them together is a very big deal for us. It just feeds into that whole contemporary business which is becoming very strong right now”.
So ladies - now that the news is out, what are you waiting for? Grab your Pashli bags and head over to the new 3.1 Phillip Lim shop-in-shop today!
611 5th Ave between 49th and 50th Streets